Resume
SUMMARY
Over ten years of experience in technical writing, marketing, copywriting, graphic design, video production, trade show and event coordination, and sales. Author with a novel for sale on Amazon.com, published by Pro Se Press.
EXPERTISE
Advertising
Branding
B2B/B2C targeting
Content generation
CRM
Digital Marketing
Direct Mail
Lead generation/acquisition
Social media
Technical writing
Strategic planning
EXPERIENCE
Copywriter, Remote Contractor for Duke Energy Sustainable Solutions • Memphis, TN • 7/2021 – 3/2024
Created technical and marketing content, social, and collateral strategies to help support sales and conversion.
Ghostwrote and edited electrical and renewable energy blog posts.
Wrote advertising video scripts, social posts, and print sales collateral.
Wrote and edited webpages, including pitching and launching new strategic online web hubs, landing pages, etc.
Copywriter for Counterpart Communication Design • Memphis, TN • 2/2018 – 12/2020
Clients: FedEx, Buckman Laboratories International, I.L.S., Regus, Workspace Mobility, Mid-South Foot and Ankle Specialists
Performed technical writing for software and solution instructions.
Developed product and company positioning, crPerfeated marketing strategies, and produced editorial calendars.
Created SEO optimized copy and information architecture for webpages.
Wrote copy for direct mail campaigns, social, and digital marketing.
Authored articles for content marketing and video scripts.
Marketing Writer for Meteocontrol North America • Buffalo Grove, IL • 1/2017 – 12/2017
Developed and executed marketing plans, handled social media campaigns and monthly newsletters.
Performed technical writing, copywriting, graphic design, photography, video production, and photo editing.
Provided technical and translation support by editing technical and marketing documents into English.
Designed a trade show booth, coordinated vendors and logistics, and manned the trade booth.
Account Manager for Games Workshop, Memphis, TN 2/2015 – 10/2016
Managed 100+ accounts to drive sales.
Executed copy and graphic design for customer communications.
Marketing and Sales Writer for Lambert's Coffee • Memphis, TN • 1/2014 – 1/2015
Wrote copy, designed marketing material, and developed branding campaigns.
Handled social media campaigns, new product development, and created a marketing calendar of events.
ESL English Teacher for Sesame After-School • Incheon, South Korea • 5/2012 – 12/2013
Created curriculum and taught English classes to children and adults.
Marketing Associate for Tick Tock Energy • Effingham, IL • 5/2010 – 5/2011
Acted as company agent at consumer shows and wrote successful government grants.
Wrote and designed advertising material, websites, and signage.
Designed a college-level workshop for a wind power introduction course.
SOFTWARE
Adobe Creative Suite (Photoshop, Premiere Pro, and InDesign)
CRM systems
HTML
WordPress
Salesforce
Squarespace
Social media platforms
Content management systems
EDUCATION
B.A. English Writing
Minor in Japanese Studies
Graduated cum laude
Knox College, Galesburg, IL – 2006
Coursework
Renewable Energy Specialist Program Mid-State Tech College, Wisconsin Rapids, WI – 2009
References and downloadable resume available upon request. Call 815-677-2818 or email rachelebaddorf@gmail.com to find out how I can help.